KEY LEARNINGS

When covering entrepreneurship technologies, I originally undervalued how accessible entrepreneurship has become. I thought that starting a business demanded significant financial resources and capital. However, once learning about this topic, I now grasp that digital tools i.e payment systems and website building has greatly eradicated the barriers to enter the entrepreneurial environment (Autio et al., 2018). This discovery was intriguing as it made entrepreneurship feel more feasible. Despite this, I am now mindful that easy access results in an increase in competition which requires entrepreneurs to position themselves more strategically.

PERSONAL DEVELOPMENT

In terms of personal development, I believe it has been balanced. Yes i understand the use of tools such as website builders and digital marketing platforms, my knowledge overall is still somewhat superficial. This made it clear that recognising technology theoretically is not satisfactory and it is essential for entrepreneurs to be able to use such tools successfully.

APPLICATION OF LEARNING

Again, considering my hypothetical business I would implement the digital tools learned to promote and help build the business. Various online platforms would allow me to create a professional webpage, whilst the digital marketing tools i.e SEO can help me target my audience specifically. This supports how technology helps cost effective business development.